Tracy Dudley
...Tracy
Dudley is President and Founder
of Strategic Insights, Inc. Tracy has a strong background in consumer psychology and marketing
research. She has advanced analytical and problem-solving skills in
addition to exceptional written-communication and visual-presentations
skills. Tracy has played an integral role in numerous publication and
writing efforts as an author, research analyst, or both. With more than
15 years of retail and project management experience, Tracy offers unique
and invaluable perspectives for evaluation research and realizes the
importance of fulfillment of all research endeavors.
...Tracy has extensive knowledge
and experience in many areas of market research across many industries. Some of these areas include: questionnaire construction, data entry
and quantitative analysis of survey results; data interpretation, presentation
of results, and professional recommendation formulation; respondent
recruitment and executive telephone interviews; business-to-business
and business-to-consumer telephone interviews; customer satisfaction
program design and implementation; industry publication writing; focus
group design, recruitment, results analysis, and report writing; customer
intercepts, mystery shops, and store audits; traffic studies and market
analyses; strategic marketing plan formulation; and small business incorporation
and client recruitment.
...Tracy earned her Bachelor of
Arts in Psychology from the University of Colorado in Boulder as well
as her Master of Business Administration with an emphasis in Marketing
Research from the University of Colorado in Denver. She is a member
of the Marketing Research Association.
...Tracy has a working familiarity
with spoken and written Spanish.
