Phil Lane
...Phil
Lane is senior marketing, finance and business development professional
with 20+ years experience developing and executing strategic marketing
initiatives, executive communication and customer events. He is known
for his ability to generate revenue, build and sustain customer loyalty
and produce a sustainable return on investment for large- and small-scale
marketing events.
During his career at Hewlett-Packard, he developed and executed a broad
range of strategic marketing initiatives and sales programs that propelled
new sales and customer renewals; and helped large enterprise customers
manage and realize value from their IT infrastructure. Phil is passionately
dedicated to customers. He operates with the highest integrity.
...Phil’s
strategic contributions to customer loyalty and executive events include:
• Managing a company-sponsored marketing agreement with a professional
racing team initiated to build relationships and showcase HP technology
and solutions with senior executive business customers. He’s produced
programs for top-level customers in more than 18 worldwide events, resulting
in $20M in sales and contract renewals during a two-year period.
• Providing comprehensive marketing support and guidance for customers
while generating $1.3 million in additional services revenues as part
of HP’s largest communication initiative to all current customers
helping them manage the roll over to the new millennium. The program
reached tens of thousands of customers and involved hundreds of people
from cross-functional teams whose primary focus was product sales and
customer service.
• Managing North American research projects involving customer
satisfaction and competitive positioning. Phil conducted customer research
in support of a company-wide customer initiative, which led to process
improvements and deliverables for customers. He also partnered with
IDC on a consumer coop payment benchmark study.
• Developing and implementing customer and employee communications
for a 100-day strategic initiative for call-center restructuring, which
improved technical telephone support for customers.
• Developing and producing live television broadcasts for senior
leadership. He executed successful communication to thousands of Customer
Support employees in hundreds of locations in North America regarding
financial results, strategic initiatives, and customer feedback.
• Managing a $300K+ per year demand-generation payment program
for HP distributors and large consumer retailers, such as Best Buys,
Staples and Office Depot. Under his leadership, he improved retailer
coop benefit calculations allowing for increased sales programs and
in-store sales.
• Prior to joining HP, Phil worked for six years in a variety of
travel industry positions in which he mastered customer service and
hospitality industry best practices. He holds the prestigious designation
of Certified Travel Counselor from the Institute of Certified Travel
Agents.
...Some
of the many FORTUNE 500 customers Phil has served include executives
from companies such as AMD, Agilent, Boeing, Edwards LifeSciences, HP,
Janus, Lockheed Martin, Mattel, Oracle and 3COM. Projects Phil developed
and managed span the globe, including countries such as the Australia,
Brazil, Canada, Germany, Italy, Japan, Mexico and the UK.
..Phil
is the recipient of the HP President’s Quality Award for high achievement
and teamwork and holds a Master’s degree in Finance from Golden
Gate University and a Bachelor’s degree in Business Administration
from West Georgia College.
plane@gqg-mr.com
