..GQG uses a range of qualitative and quantitative research methodologies, offline and online, which are sanctioned by the research profession internationally.  Each research study is custom designed to meet a client's objectives and answer their questions in gaining insights from their B2B and/or B2C target segments.
 
..When defining the scope of work for a study, GQG's researchers seek answers to these key questions to ensure understanding what a client wants to accomplish before recommending the most appropriate methodology:
    .• What are the study's objectives?
    .• What does the client need to know?
    .• Who are the target audiences?
    .• Will the participants be homogeneous (similar) or heterogeneous (different)?
    .• What is the breadth and depth of exploration?
    .• Does the client need to know trends and/or conclusive findings?
    .• What is the level of confidentiality of the subject matter?
    .• What is the time frame for gathering the information and presenting findings?
    .• Will the participants need to see or touch support materials?
    .• Are the target audiences in the same city or country?

 .Based upon the client's responses, GQG then recommends either a qualitative and/or quantitative methodology.

..It is important to note that each client, each product, each target segment, and each study is different, so it requires selecting and crafting a custom research methodology to achieve the client's objectives.  A 'canned' or 'cookie cutter' methodology does not work in meeting a client's needs, especially when segment and/or country differences are taken into consideration.  Consequently, GQG creates and uses the most appropriate and effective methodology to assist the client in gaining the insights they need.

..For more information about various methodologies, please call 503.471.1397 or e-mail info@gqg-mr.com.